Its success helped Sega become one of the leading video game companies during the fourth generation of video game consoles in the early s. The first Sonic gamereleased in for the Sega Genesiswas developed after Sega requested a mascot character to compete with Nintendo 's mascot Mario. The franchise also incorporates printed mediaanimationsa feature filmand merchandise. The main Sonic the Hedgehog games are platformers mostly developed by Sonic Team other games, developed by various studios, include spin-offs in the racingfightingparty and sports genres.
The franchise follows Sonican anthropomorphic blue hedgehog who battles the evil Doctor Eggmana mad scientist. Sonic the Hedgehog is a Japanese video game series and media franchise created and owned by Sega.